Many of the business leaders I speak to know they need to be doing something related to content marketing or thought leadership, but they don’t know the difference between the two.

Becoming a thought leader is not a quick transformation you can make in a month or even three. But if you’re committed, and we think you’ve got what it takes, this is what the process might look like.

Why do good writers still hire ghostwriters, and isn’t that sort of cheating? Your questions and more answered here.