Sometimes you want to take a stand on an issue, explain a decision, or set the record straight. You don’t need a series of posts, you just need one or two heavy-hitting positioning essays.
A positioning essay is a 1,000-2,500-word essay. It’s similar to a white paper, but the audience is broader and the topics are usually more personal and emotional. It’s OK to get real, be vulnerable, maybe even swear a little — whatever it takes to get the message out.
You’re my ideal client if…
You’ve been dying to write down your ideas on one particular topic forever, and you can’t find the time. Or you need to put together a timely reaction to an event that has affected or will affect your company, your employees, or your customers.
What are some examples of effective positioning essays?