Q: I’m a good writer, why would I need a ghostwriter?
A: Even if you love writing and are more than competent at building your own argument, there are many reasons to hire a ghostwriter.
- Consistency: Paying a ghostwriter can guarantee that the work gets done on time every time.
- Time saved: Your time investment is 45 minutes for the interview, and approximately 45 minutes for revisions. Unless your superpower is pumping out clear, concise written arguments without typos and with enticing headlines and a compelling photo, we don’t think you can beat that on your own.
- Write your way to clarity: The process of working with a ghostwriter to develop your argument can bring a lot of clarity about your ideas and opinions.
- Get over the inertia of starting: Many great writers struggle to create a first draft, and their thoughts and opinions remain tangled up in their brains. Talking is a natural process to work through an idea and build an argument.
- An outside perspective: Every writer needs an editor. Your ghostwriter can decide which anecdotes and points are the strongest, saving you from the painful process of editing and trimming your work.
Q: What’s the process like?
A: The Humanicity ghostwriting process is outlined below. This applies to all thought leadership packages and ongoing branded content retainers. (One-off pieces will have a compressed strategy meeting.)
- Step 1: Content Strategy Meeting. The Humanicity team will take you through a worksheet to determine your thought leadership goals, your message, and your audience. If you already have a content strategy, this meeting will serve as a short review to make sure your strategy still makes sense and to get us both on the same page. Next, you’ll define the schedule for articles (options include weekly, semi-monthly, monthly, or as-needed). We’ll brainstorm 6 to 10 topic ideas. Those will be the topics explored in the interviews, unless you and the writer agree on other more timely topics.
- Step 2: The interview. The Humanicity team will prepare questions to guide the interview and keep you focused, reeling you back in from tangents as needed. The interview will take about 45 minutes. After the interview, the Humanicity team will conduct additional research as needed to backup the interview and add weight to the argument.
- Step 3: The draft. The Humanicity team will write a draft, choosing the storytelling techniques, formatting, story structure, and headline for maximum impact. The team will submit the draft within one week of the interview.
- Step 4: Revisions. You will have the opportunity to revise anything and everything. You can directly edit the language and add details you think are relevant, or you can consult with the writer and request general changes be made for you. The writer will work with you to perfect the piece. You can request one complete rewrite, but you must be able to articulate why the entire piece did not meet your expectations, and provide direction for the changes to tone and message for the rewrite.
- Step 5: Publication. Once the copy is perfect, the draft is ready for publication. You can upload it to all of your distribution platforms (website, LinkedIn, newsletter) yourself, or we can do it for you (for an added fee), or you can work out an arrangement with your other marketing providers.
Q: How will you match my tone?
A: We pay close attention to the common phrases you use, and we will agree on the general tone before we write a draft. If you have other writing available, we’ll work to match that tone. Often, simple word changes will make the piece feel more authentic to you. In some cases, we may make suggestions about optimizing your tone and style for your audience. Our first few pieces together will likely need more revisions from you to nail down the tone.
Q: What if I don’t like the first draft?
A: You will have the opportunity to revise anything and everything. You can directly edit the language, add details you think are relevant yourself, or you can consult with the writer and request general changes be made for you. The writer will work with you to perfect the piece. You can request one complete rewrite, but you must be able to articulate why the entire piece did not meet your expectations and provide direction for the changes to tone and message for the rewrite.
Q: Do I need to credit you?
A: You will own the work and all derivative works. You can present it under your byline, or with no byline. When asked, you must identify Humanicity Copywriting as the creator of the content, but you do not have to give credit to your ghostwriter on the work itself. We reserve the right to list you as a client and use your work in our portfolio.
Q: How much time will I need to dedicate to this process?
A: Entering a long-term ghostwriting relationship is going to be a significant time commitment no matter what. At a minimum, you need to be able to carve out 45 minutes for an interview, and 45 minutes for article revisions for the first few articles. Once we get to know each other and get into a rhythm, this time commitment could decrease. Before we start, you’ll need to make yourself available for our 1-hour strategy kickoff meeting.
Q: Is it cheating or inauthentic to hire a ghostwriter?
A: As ghostwriters, we don’t create ideas for you or put words into your mouth. We’re here to give shape and structure to your thoughts and arguments. If you’re blazing a new trail in your industry, your impact shouldn’t be limited by your writing skills. Good writing takes time, and most leaders simply do not have enough time to produce good writing. Many authors, CEOs, and public figures use ghostwriters for their speeches, articles and books.
So no, it’s not cheating. However, it’s important to find a ghostwriter who gets you and who shares your values to make sure the process is enjoyable and the content you create together feels authentic.
Q: Can I edit the draft after final revisions if I realize I want to change something?
A: Yes, anytime. After you have received the final draft from our team and you have paid your outstanding invoices, the piece is your property. You can adjust it, edit it, chop it up into smaller chunks, and/or distribute it however you like.